- Context
- A Brazilian neobank entering Mexico with a credit card, in a market where most people had never had one.
- Scope
- Growth, financing and fraud for the Mexico launch.
- What I did
- Launched card financing products (bill financing and buy-now-pay-later), built fraud defenses with the data team, and reworked the acquisition funnel.
- Outcome
- Profitability per customer doubled while fraud losses came down.
Work
Six case studies from seven years of launching and scaling financial products in Brazil and Mexico. Each shows the context, what I owned, what I did and what changed. Company names are left off the figures.
- Context
- A crypto exchange that needed an everyday way for customers to spend, not just trade.
- Scope
- Payments product. Founded the payments squad, later two squads with two Senior PMs reporting to me.
- What I did
- Hired the founding team and led the launch end to end: negotiated with Visa and Mastercard, chose the card processor and BIN sponsor, scoped and shipped the MVP, then iterated to product-market fit.
- Outcome
- Product-market fit, with 30% conversion and 50% retention after five months.
- Context
- A global insurer selling coverage inside a digital bank's app, where every change competes with the bank's own priorities.
- Scope
- Digital growth across Latin American distribution partners, and the AI workstream.
- What I did
- Improved the live purchase journeys and launched new lines. Cut a home product that couldn't scale and put fraud protection inside the bank's Pix flow instead. Led the AI workstream for assisted sales inside partners' acquisition flows.
- Outcome
- Partnership revenue tripled in 18 months. Fraud protection in Pix added 30% revenue.
- Context
- A corporate card company growing in Brazil, where businesses expect Pix and a real account, not just a card.
- Scope
- Brazil product and global API integrations, leading a Group PM and two Senior PMs.
- What I did
- Launched a B2B digital account with indirect Pix under Central Bank rules in four months, and shipped a card-creation API for global integrations.
- Outcome
- Brazil TPV doubled. NPS rose from 11 to 55, and support contacts fell 30%.
- Context
- A global insurer distributing through fintech and e-commerce partners in four countries. The largest was a LatAm payments super-app.
- Scope
- Digital growth across the partner portfolio.
- What I did
- Redesigned the loan-insurance purchase flow inside the largest partner's app, and prioritized product and AI bets across partners.
- Outcome
- Revenue from the largest partner rose 50%.
- Context
- One of the largest digital credit card books in Brazil, where every change ships to millions of customers.
- Scope
- Card financing, then the credit card innovation squad as Squad Lead.
- What I did
- Launched installment financing and self-service prepayment, then a multiple-cards architecture, managing the squad's PMs.
- Outcome
- Card revenue up 25% and support contacts down 40%. Card spend per customer up 15%.
Before product
- 2018–19Bain & Company, Consultant, Private Equity Group. Boston.
- 2016–18MIT Sloan School of Management, MBA. Cambridge, Massachusetts.
- 2013–16Lazard, Senior Financial Analyst, M&A. Buenos Aires.
- EarlierITBA, Industrial Engineering. Buenos Aires.
Leading product or growth in Latin America?
I'm glad to compare notes with founders and executives building in Brazil and Mexico, including companies expanding there from the US.